Alta Moda nell’Est Europa is a commercial agency with its head office in Milan. The company is involved in promotion of Man, Woman, Kids brands for various clothes, underwear and accessories collections and it operates on such territories as ex-URSS and Eastern Europe.
Our main goal is to provide a 360° brand management service on our reference territories to the main fashion houses and fashion producers.
Alta Moda nell’Est Europa has a professional, highly motivated, and very dynamic team. We serve as a bridge between main companies of the Italian fashion system and the Eastern European retail channels.
Alta Moda nell’Est Europa has a competent staff, capable of managing such activities as market research, building up commercial strategy, planning, promotion, sales and collecting orders, payments monitoring and logistics control.
The staff is accurately trained and has a wide experience in dealing with any kind of commercial issues also thanks to a deep knowledge of different languages such as, for example, Russian, Ukrainian, Bulgarian, English.
Now, our team consists of 24 people working into the following departments: Promotion, Customer Service and Administration.
COMMERCIAL DEVELOPMENT:
In close cooperation with fashion houses the Promotion Dept. develops and/or reinforces the presence of the different brands on the reference territories based on the specific characteristics of the collections, the historical background of the brands as well as on the economic situation of each single country, city, or retailer.
Based on the analysis of the above aspects, our specialists share with fashion houses those commercial strategies that they consider being the most suitable for implementation and strengthening of the brand. Moreover, our staff offers support to companies in terms of promotion and marketing activities being preliminary agreed with the brand representatives. It performs seasonal business trips to visit retailers, to verify the state of the authorized points of sale as well as the economic situation in the area. Besides, it closely monitors the customers’ activities sharing the achieved sales results with the brand representatives.
In addition, it aims to identify the partners on the markets that can be a suitable target for the opening of mono-brand stores and subsequently manages all further steps.
PLANNING
In close collaboration with brand representatives the staff identifies the strategies to be implemented in certain countries with the purpose to select the eligible prospect customers, proceeds with establishing a relationship with them and negotiating the terms during the promotion stage. The staff of Alta Moda nell’Est Europa organizes the customers’ agenda for viewing the collection, gets involved into collection presentation and ordering directly at the corporate showrooms.
The main purpose of this department is to bring all the orders, collected during the sales session, to the successful final stage and to provide support to the companies and to the retailers in resolving different commercial issues (such as shipment management, defected items, etc.). Moreover, the customer service staff takes control over the payments and manages its regularity and fulfillment of the established terms.
